Скачать или смотреть "You Will Suck At First" - But Then You Will Win! He Moved Abroad & Built His Personal Brand

David Lissah didn’t move to Bulgaria planning to be a content creator — but that’s exactly what happened. By sharing his honest story online, he built a personal brand, launched a freelance business, and discovered the power of authentic content. In this conversation, Lissah shares how staying true to yourself (and setting healthy boundaries) leads to long-term success. He explains why business owners are already creators — and why documenting your journey opens doors. Whether you’re an aspiring influencer or a business owner on the fence about content, Lissah’s story will motivate you to start.

When Shawn Walchef connected with David Lissah in Sofia, Bulgaria, it wasn’t part of a grand plan. Shawn had simply followed David on Instagram, impressed by his honest storytelling and creator journey. A direct message turned into a podcast invite, and before long, two creators from opposite sides of the world sat down for a conversation about business, content, and the power of sharing your story.

“I never thought I’d be on your podcast,” David told Shawn. “But it happened because I started posting. That’s all it took.”

For David, moving from the UK to Bulgaria sparked a new chapter — not as a planned creator, but as someone who shared his real experiences online. That honest storytelling helped him build a personal brand and launched a freelance marketing business with his wife, Marina.

00:00 – You Will Suck At First
01:23 – Meet David Lissah
02:17 – From Retail to Creator & Moving to Bulgaria
04:29 – Going Viral Unexpectedly
06:14 – The Power of Storytelling
09:02 – Authenticity Beats Performance
12:12 – Avoiding Burnout as a Creator
14:06 – Advice for New Creators
15:23 – Embrace the Suck
16:56 – Why You Have to Start


Episode Links:

David Lissah Instagram:   / davidlissah_  
David Lissah TikTok:   / davidlissah_  
David Lissah Facebook:   / davidlissah1  
David Lissah YouTube:    / @david_lissah