Do Real PPC Experts Use The Google Recommendations? - SOTP Episode 19

In this episode of “Sip on This,” Matt, Cuan and Emad dive into various PPC topics, focusing on Google Ads recommendations, bidding strategies, and Performance Max (PMax) campaigns. They share their insights and experiences, discussing the pros and cons of following Google’s automated suggestions.

[00:00:00]1 Introduction and overview of PPC topics
[00:00:39]2 Discussion on Google Ads recommendations tab
[00:01:00]3 Challenges with Google’s AI and recommendations
[00:02:00]4 Irrelevant recommendations and budget increases
[00:03:00]5 Performance Max (PMax) campaigns and their impact
[00:05:00]6 Bidding strategies and optimisation techniques
[00:07:00]7 Issues with keyword match types and control
[00:09:00]8 Importance of negative keywords and optimisation
[00:11:00]9 Ad creative strategies and competitor analysis
[00:14:00]10 Final thoughts and key takeaways