Скачать или смотреть How One CEO’s Vision Collapsed Yahoo’s $125 BILLION Empire

In 2000, Yahoo was worth $125 billion and controlled much of the internet.
But by 2012, the company was struggling to stay relevant.

So Yahoo hired Marissa Mayer, one of Google’s earliest executives, to reinvent the company. In 2013, she made a bold move and acquired Tumblr for $1.1 billion to attract a younger audience.

But the strategy failed.

Tumblr never became the growth engine Yahoo expected, and the company’s core business kept shrinking. By 2017, Verizon Communications acquired Yahoo’s core internet business, ending its era as an independent internet giant.

THE NUMBERS

2000: Yahoo valued at $125B
2012: Marissa Mayer becomes CEO
2013: Tumblr acquired for $1.1B
2017: Verizon buys Yahoo for $4.48B
2019: Tumblr sold again for under $3M

Sources: Reuters, Forbes, CNBC, CNN Business, Investopedia

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