The evolution of Mahindra Auto part 1 | podcast |

In this podcast, editor Sirish Chandran sits down with Adil Jal Darukhanawala, an automotive historian, author of Timeless Mahindra, and editor-at-large at evo India magazine. They take a journey back in time to explore how Mahindra & Mahindra evolved, from producing iconic Jeeps to launching the Thar in 2010. The discussion covers all the significant vehicles Mahindra Auto has produced, including the CJ-3B, Armada, Classic, Major, MM 550, Legend, and more. Adil shares insights into the various strategies Mahindra adopted to build the brand it is today. Sit back, relax, and enjoy this in-depth podcast to learn everything about Mahindra Auto.

Get your copy of Timeless Mahindra here: https://rzp.io/l/timelessmahindra

0:00 Intro
2:16 Adil's first experience of Mahindra
3:53 The name Mahindra and Mahindra
9:15 How did localisation start?
15:40 The CJ-5
16:18 Evolution of Mahindra vehicles
19:36 The MM line
22:55 Collaboration with Peugeot
27:40 Mahindra Armada
30:17 Who designed the Armada?
33:24 What was changed in the Grand Armada?
37:11 Origin of the Commander
37:28 The FC
42:54 Mahindra and Ford partnership to bring the Escort
48:03 The Mahindra Scorpio
51:18 When did the names ending with O start?
53:09 Would Mahindra Auto shut shop if the Scorpio had failed?
53:44 Mahindra Xylo
54:45 Mahindra XUV500
56:43 Mahindra Thar
1:01:14 Topics that will be discussed in part 2
1:03:05 Adil Jal Darukhanawala's favourite Mahindra
1:03:13 Outro

You can also get a copy of Timeless Mahindra here: https://rzp.io/l/timelessmahindra

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