Скачать или смотреть How LVMH Built a $500 Billion Luxury Empire

How do you build a $500B empire selling handbags, champagne, and perfume? You don’t sell products, you sell status.
That’s the genius behind Bernard Arnault and LVMH. From Louis Vuitton and Dior to Moët and Tiffany, this empire isn’t about discounts—it’s about desire.

In this video, we break down the business model behind the world's largest luxury group and explore how LVMH thrives, even during economic downturns—thanks to elite branding, pricing power, and consumer psychology.

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