Скачать или смотреть LinkedIn Ads targeting possibilities in 2022

When creating the first piece of your AMO (Audience, Message, and Offer), the first thing you’ll need to do is to understand which audience you are going to target. Here is a handy overview of the 5 big Linkedin targeting possibilities:

Linkedin ads targeting possibilities
1. Job Experience

Job Title (ex: Head of Growth)
Job Function (ex: Marketing)
Job Seniority (ex: Entry)
Job Skills (ex: google ads)
Years of Experience (ex: 1+ years)

2. Company

Category (ex: Fortune Global 500)
Connections (ex: 1st-degree connections of people who work at Upthrust)
Followers (ex: People who follow the page of Upthrust)
Growth Rate (ex: 0-3% growth rate or negative growth rate)
Industries (ex: construction)
Names (ex: Upthrust)
Size (ex: 1,2-10,11-50,51-200,..).

3. Demography

Member Age (18 to 24, 25 - 34,..)
Member Gender (Male / Female)

4. Education

Degrees (Master / Bachelor.)
Fields of Study (Economics)
Schools (Yale)

5. Interest and traits

Groups (LinkedIn Hacking Secrets)
Interests (Accounting or account software - different levels)
Traits (frequent travelers, frequent contributor, job seekers, open to education)