Paid Ads The Cold Hard Facts With Rory Stern and Nakimbe Baobab "S.O.L.D" Lead Generation Podcast

Paid Ads The Cold Hard Facts With Rory Stern and Nakimbe Baobab on the "S.O.L.D" Lead Generation Podcast. https://marketingsoldsystem.com/

The Truth About Paid Advertising: Expert Insights from Media Buyer Rory Stern.

In a revealing conversation about the realities of paid digital advertising, media buying expert Rory Stern shares critical insights that every business owner needs to hear before investing in paid ads. With over 12 years of experience managing multi-million dollar ad campaigns, Stern cuts through the typical marketing hype to deliver uncomfortable but essential truths about the paid advertising landscape in 2024.

The Real Risk of Paid Advertising
"Paid advertising is the riskiest thing you can do in your business," Stern emphasizes. "When someone asks about their starting budget for paid ads, I tell them to consider how much money they can light on fire and never see again." This stark perspective comes from years of witnessing businesses rush into paid advertising without proper preparation or realistic expectations.

According to Stern, an estimated 99% of people who run ads never achieve meaningful results. This shocking statistic stems from several key factors, including unrealistic expectations, lack of proper business fundamentals, and the misconception that paid advertising is an easy path to quick profits.

The Front-End Profitability Myth
One of the most dangerous myths in digital marketing is the expectation of front-end profitability. "Everyone wants to spend $1 and make $2, $3, or $5 back immediately," Stern explains. "That's not how real businesses work." He emphasizes that successful companies often operate at break-even or even negative on the front end, making their real profits through backend sales and customer lifetime value.

This perspective challenges the common marketing message that promises immediate ROI from paid advertising. As Stern points out, "The window for front-end profitability is almost closed in 2024, especially for newcomers."

The Rising Cost of Digital Advertising
A crucial reality that many marketers don't discuss is that advertising costs consistently increase year over year. "They never come down," Stern warns. This continuous cost escalation means that strategies that worked even a few years ago may no longer be viable today. The best time to start advertising was yesterday, and costs will only continue to rise.

Finding the Right Guidance
Perhaps most controversially, Stern advises against seeking paid advertising advice in free Facebook groups. "It's the most dangerous thing you can do," he states. The problem lies in the lack of context and verification of expertise. Someone sharing impressive results might be drawing from experiences with established brands or completely different business models.

Instead, Stern advocates for finding one trusted mentor and sticking with their system. "You cannot Frankenstein different approaches together," he warns. This means choosing a mentor whose teaching style and business philosophy align with your needs and committing to their methodology.

The Desperation Factor
One of the most important red flags Stern identifies is desperation. "If you're desperate for ads to work, you shouldn't be running them," he emphasizes. The pressure of needing immediate results often leads to poor decision-making and increased risk-taking, which can be devastating in paid advertising.

Essential Considerations Before Starting Paid Ads
Before investing in paid advertising, Stern recommends:

Understanding your complete business metrics, including customer lifetime value
Having a solid backend monetization strategy
Being prepared for an extended testing and optimization period
Having adequate capital to sustain potential losses during the learning phase
Working with experienced mentors or agencies who can provide proper guidance

The Future of Paid Advertising
Looking ahead, Stern predicts that successful paid advertising will require increasingly sophisticated strategies and deeper business fundamentals. The days of easy wins and quick profits are largely over, replaced by the need for comprehensive business strategies that integrate paid advertising into a larger marketing ecosystem.

For business owners and marketers looking to succeed with paid advertising in 2024 and beyond, the message is clear: approach with caution, prepare thoroughly, and be ready for a significant investment of both time and money before seeing results.

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