Скачать или смотреть AI Search in 55 Seconds

How does AI search work?

Getting your brand mentioned in AI responses depends on two factors:

1. Your brand ranking in SERP results for fan-out queries
2. Your brand being included in LLM training datasets

Traditional SEO is core to both.

This video explains how generative search engines (like ChatGPT) work in under one minute.

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Here's how AI Search works, step-by-step:

User Inputs Prompt: A user asks a detailed question that requires more than a simple answer.
Web Search Decision: The AI first determines if the question needs fresh, external information from the web.
Fan-out Queries: The original question is broken down into several smaller, optimized search terms.
Search Grounding: The AI runs these smaller queries in parallel on traditional search engines (like Google) to get a wide range of results.
Crawl & Augment: The AI "reads" the most relevant web pages from the search results and extracts key information.
Context Injection: This new, real-time information is added to the user's original prompt, creating an "augmented context."
Generate Answer: The LLM uses this rich, augmented context combined with its pre-trained knowledge to create a comprehensive and accurate final answer.

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