Скачать или смотреть How to optimize YouTube videos in 2021? Secrets of youtube optimization

Recently, YouTube revealed to us the secret of its video ranking algorithms. We now have access to such a parameter as CTR, which shows how many people started watching a video after they saw it on the YouTube main page or in recommended videos.
What influences the appeal of a video to viewers? Everything is simple and straightforward here: the main components are the video title and a personalized video thumbnail. It is these two elements that determine whether a potential viewer will open our video if they spot it on the YouTube homepage or in featured videos. It is this set of elements that determines the conversion and CTR.
How to make videos more engaging to viewers? How to increase conversion rates?
First, you need to learn how to create interesting, engaging, catchy video titles. There are various techniques to make the name more attractive. For example, you can use “how to do something” in the title of a video. It is also recommended to use keywords in the title of the video that are relevant to this video. You can find the necessary key queries using competitive analysis, trend analysis in the Google Trends tool, as well as by studying key search queries in the vidIQ service.
A good video title shouldn't be too long. The first 50 characters of the title should reflect its key essence, they should interest the audience.
As you research competitors' channels, take a look at their video titles. See what tricks they use when writing these names. You will be able to identify a number of effective methods for creating video titles in the subject matter.
Feel free to experiment, use different video title techniques and see how effective they are. This way you can develop your own effective naming style for your videos.
Now let's move on to the second component - the video icons. Personalized video icons are one of the most important ingredients for video success. In many ways, it is the video icon that determines how many views a given video gets. Also, the video icon determines the conversion in the recommended videos on the home page. Therefore, it is fundamentally important to create attractive video icons that viewers will want to click on to start watching the video.
How to create a cool video thumbnail? In fact, it's quite simple: the video icon should be emotional, bright, attractive. It should contain the plot and the interaction between objects. The icon should be perfectly visible in the thumbnail.
I will give you an example of a few good and bad video icons so that you can compare them and understand what the fundamental difference is between them. Look at these icons: which ones seem more interesting to you, and which ones are incomprehensible and do not attract attention? Tell us in the comments what you noticed and what seemed interesting to you.

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Best,
Denis, konoden