Amplified - 010 - Dug Stevenson talkes Marketing, Local love & content

In this insightful episode of AMPlified, we welcome Dug, a marketing veteran with over 11 years of experience helping businesses in the Belleville area grow and succeed. Dug shares his journey from working in television to becoming a prominent figure in regional marketing. He brings a wealth of knowledge about what it takes to stand out in today's crowded marketplace.

Throughout the conversation, Dug emphasizes the critical role that marketing plays in building a successful business. He discusses the importance of consistency—not just in how often you post, but in maintaining a cohesive message across all platforms. Dug also dives into the art of selecting the right platform for your brand, offering tips on how to determine where your audience spends their time and how to maximize your presence there.

Listeners will also gain valuable insights into content planning, as Dug explains the benefits of creating a content calendar to stay organized and ensure your marketing efforts are both strategic and stress-free. He highlights the power of simplicity in messaging, urging marketers to focus on one or two key points rather than overwhelming their audience with too much information.

But it doesn’t stop there—Dug shares his thoughts on the importance of local networks and collaborations, revealing how partnerships with other businesses and creatives can amplify your reach and bring fresh perspectives to your marketing strategy.

Whether you're a seasoned marketer or just starting out, this episode is packed with actionable tips that you can implement right away to enhance your marketing efforts. Dug's practical advice is grounded in years of experience, making it a must-listen for anyone looking to elevate their brand.

AMPlified is a podcast filmed at AMP Visual Media, all opinions within are considered entertainment and non-binding. Ash Murrell hosts Amplified, a podcast focused on creativity & entrepreneurship. Ash's guests share their secrets to success, revealing the mindset and habits that have propelled them forward. Through their stories, listeners discover the importance of embracing failure, taking risks, and embracing a growth mindset. Filmed in a small town, "Amplified" lets the stories of these extraordinary guests ignite your imagination and fuel your own path to success.