This episode reveals the PROFIT QUOTE framework, a proven quoting system that helps trades and construction business owners win up to forty percent more jobs without lowering prices. If you are a plumber, electrician, builder, joiner, carpenter, roofer, landscaper, plasterer, decorator, bathroom fitter, kitchen fitter, ground worker, window fitter, renderer, tiler, HVAC engineer or any other trade, this podcast will show you how to turn your quotes into your most powerful sales tool.
Most trades businesses send plain emails, rushed texts or simple PDFs that look exactly the same as every competitor. This kills conversions even if the quality of your work is miles better. The PROFIT QUOTE system creates professional, persuasive and structured proposals that stand out immediately and help customers understand your value before they see your price. This means fewer objections, higher conversions and more profitable jobs won each month.
Inside this episode you will learn the eleven elements of a high converting proposal and the exact order they must go in to maximise trust, clarity, reassurance and emotional connection. You will see how to build quotes that save time, reduce misunderstandings, eliminate awkward conversations, protect your margins, justify premium pricing and give you a simple repeatable structure to win more work consistently.
🔥 KEY LEARNINGS FROM THIS EPISODE
You will discover:
• Why the biggest factor in conversion is not your price but your presentation
• How to add personalised intros, welcome videos and branded layouts to instantly stand out
• How to use software like Better Proposals to build templates and send quotes in minutes
• How to present clear package details so clients know exactly what is included and excluded
• How to use timelines that set realistic expectations and avoid awkward discount requests
• How to outline client requirements so jobs run smoother and delays are reduced
• How to present outcomes using before and after photos, walkthroughs and transformation visuals
• How to use evidence such as video testimonials, written reviews and case studies to overcome objections
• How to highlight your unique value so clients understand why you charge what you charge
• How to present fees and figures in a way that boosts trust and reduces price battles
• Why quoting final outcomes instead of materials plus labour increases conversions
• How to present payment terms, deposits and staged payments clearly and professionally
• Why proper terms and conditions protect both sides and reduce disputes
• How to explain next steps so customers feel confident and know exactly what happens after acceptance
• How to streamline acceptance, payment and onboarding into one smooth automated flow
⭐ JOIN OUR 170000+ TRADES COMMUNITY
Join the UK’s biggest Facebook group for trades and construction business owners:
👉 https://www.facebook.com/groups/1821484254...
⚒️ RESOURCES AND TOOLS MENTIONED IN THIS EPISODE
Better Proposals (quote building software): https://betterproposals.io
Stripe (payment processing): https://stripe.com
GoCardless (direct debit payments): https://gocardless.com
Google Drive (document storage): https://www.google.com/drive
Trello (workflow and organisation): https://trello.com
Notion (operational systems): https://www.notion.so
Loom (video recording): https://www.loom.com
Scribe (automatic step by step documentation): https://scribehow.com
📩 CONTACT HARRY
Email: [email protected]
Facebook: https://www.facebook.com/harrywilkinsonroi/
If you want help with marketing, quoting systems or scaling your trades business, feel free to reach out using the details above.
🔍 If you have ever typed in searches like:
how to win more quotes
how to increase my conversion rate in a trades business
how to write a professional trades quote
how to stop customers asking for discounts
how to justify my prices without lowering them
how to create better proposals for my construction business
how to use software to improve my quotes
how to stop losing jobs to cheaper competitors
how to create clear terms and conditions for trades
how to systemise my quoting process
This episode is for you.
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