Fritz for Future: What will change with the EU Packaging and Packaging Waste Regulation?

Products delivered in oversized boxes or packaging containing more air than product: We’ve all experienced it before. Such excessive packaging creates a vast amount of waste. This is one of the reasons why the EU has developed the Packaging and Packaging Waste Regulation (PPWR). By placing new requirements on all packaging coming to the market starting 2030, the PPWR will transform packaging throughout Europe, aiming to reduce waste and its impact on the environment. But what changes will consumers see and how does the regulation affect companies?

In this episode, Janine talks to Carsten Bertram, Head of Packaging Sustainability for Henkel Consumer Brands, about the impact of the PPWR on our shopping experience and how companies, such as Henkel, adapt to it.

In this episode, you will learn:
• Why the PPWR was developed
• What new requirements will be placed on packaging
• How we as consumers will notice the regulation

Guest:
• Carsten Bertram, Head of Packaging Sustainability for Henkel Consumer Brands

For further reading and information on this topic:
• New EU rules to reduce, reuse and recycle packaging: https://www.europarl.europa.eu/news/e...
• 5 examples of sustainable packaging solutions for the industry that contribute to the circular economy: https://www.henkel.com/spotlight/2023...

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00:00 Welcoming and introducing Carsten
01:18 What are the main goals of the regulation?
02:41 The regulation takes effect from 2030 on – why is it important to discuss it already now?
03:23 How will reducing waste and getting rid of unnecessary packaging be achieved?
05:12 What is the current status quo for Henkel and the whole industry?
06:56 What are the next steps for Henkel and the industry?
07:58 Will the regulation reduce costs for companies?
09:30 Who will be impacted the most by the new regulation?
11:20 Are some countries more impacted by the regulation than others?
12:50 What changes will Henkel have to make?
14:45 How will the marketing of products be affected?
15:51 How will the EU make sure that the rules are followed?
17:04 What will change for consumers across Europe?
19:02 Thanking Carsten and saying goodbye

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