What Is Upselling & How To Upsell Any Product or Service

Learn what upselling is and how to use upsells to sell more products and services.
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00:00 What Is Upselling & How To Upsell Any Product or Service
00:20 What Is Upselling?
04:17 How To Upsell Using The Buyers Journey
08:10 How To Upsell Any Customer


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What Is Upselling?
Upselling is encouraging a customer to purchase more of the same or an upgraded version of the product or service. You can apply upselling to selling consulting, physical products, and even software (SaaS) products. Some examples of upselling would be selling a longer contract and getting a customer to buy more of the same thing.

How To Upsell Using The Buyers Journey
When you're upselling, you are merely selling a product or service and selling a premium version of the product or an upgraded version. So to use the buyer's journey to figure out where you can upsell your customers, you'll need to think about each step a customer goes through as they interact with your product. There will be roadblocks and limitations to their current version of the product or service, and they will need to move to the next level.

How To Upsell Any Customer (Step-By-Step)
To upsell any customer, the first to identify who this customer is and where they are in the buyer's journey. From there, you'll want to reach out to this person via email or warm calling.

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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became one of the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

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#upselling #upsell