The Sound of Premier League | Sonic & Audio Branding | Brand Audio Identity | MassiveMusic London

In 2017, the Premier League thought it would be apt to refresh their overall identity and present a new creative vision. MassiveMusic was invited to team up with DixonBaxi to do just this.

This resulted in an overarching master theme for the Premier League, which provides them with a contemporary and recognisable soundtrack.

On August 8th 2017, due to high demand from Premier League fans, the anthem was released as a single on all digital music platforms. It now has more than 1.000.000 plays on Spotify.

Fancy some stats?
• Broadcast in 212 territories to 643 million homes and a potential TV audience of 4.7 billion people
• Over 1.000.000 plays of the anthem since August 2017 on Spotify: https://mssvm.sc/PremierLeagueMusic
• Previous PL anthem 119k plays to date since August 2014
• 6,000,000+ social shares of the anthem on YouTube
• #1 opening track on Premier League branded Spotify playlists: https://mssvm.sc/PLPlaylist

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