This How to TARGET RICH PEOPLE on FB ads (Backed By Startup Research)

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In the video, I explain how to effectively target high-ticket clients in India using Facebook ads.

My strategy begins by focusing on tier-one and tier-two cities, where most of the country’s wealth is concentrated, making these locations ideal for high-ticket offers.

I emphasize the importance of prioritizing demographics over interests, targeting business decision-makers, individuals with higher income levels, and those working in relevant industries.

Additionally, behavioral targeting is crucial, focusing on individuals who frequently travel, use high-end devices like iPhones and OnePlus, and engage in online shopping.

Once I’ve set up the demographics and behaviors, I layer in interest-based targeting with relevant interests such as stock trading, Forex trading, and following financial blogs to further refine the audience.

The age range I recommend targeting is 30 to 50, as people in this bracket are more likely to have a stable career and the purchasing power necessary for high-ticket purchases.

00:00 - Introduction
03:20 - Background Research
10:30 - Age Range Targeting
11:07 - Language and Placement
11:41 - Advantage Detail Targeting
12:10 - Demographics
17:57 - Behaviors
25:02 - Interests
28:45 - Final Audience Setup