Скачать или смотреть Why This Cult ‘$40 Pencil’ Almost Went Extinct | WSJ Coveted

With wax in its core, the Blackwing pencil was said to write faster than its competitors on the market, quickly earning a coveted status among creatives. Disney animators, artists and writers like Steven Sondheim and John Steinbeck added to its reputation. So why did these pencils reselling for anywhere from $40 to $200 almost go extinct?

WSJ explains why the Blackwing’s for sale today are different from the ones Steinbeck used to write “The Grapes of Wrath.”

Chapters:
0:00 The story of the Blackwing
1:28 Supply chain
4:12 Why the pencil disappeared
6:14 What’s next for the pencil?

WSJ's Coveted highlights the precision and process behind expertly-crafted cult favorites — from the pencils beloved by Disney animators to the sushi knives breaking thousands of years of Japanese tradition. These stories show how the smallest everyday items can be transformed into the ultimate luxury splurge.

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