How Much of Your Marketing Should You Outsource? | SME Growth Podcast EP 74

In this week's episode of The SME Growth Podcast, Dave and Rich tackle a crucial question for all business owners – How much of your marketing should you outsource? From content creation, SEO and PPC, branding and PR, they explore the pros and cons of managing marketing activities internally versus hiring external specialists.

Chapters:

00:00:00 - Belated Birthday Celebrations
00:04:36 - Recent Episodes
00:08:58 - Factors to Consider when Outsourcing Marketing
00:13:09 - The Role of Content Creation in Marketing
00:17:34 - Challenges of Internal Marketing
00:21:56 - Re-evaluating Websites and Blogs for SEO
00:26:19 - Performance Max and AI Optimization
00:30:30 - HubSpot's New Content Module
00:34:47 - Outsourcing Marketing Reporting and Dashboards
00:39:09 - Outro

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