Скачать или смотреть How to Market a PT Clinic Like a Pro

Kayla, VP of Marketing at JAG Physical Therapy, shares her playbook for scaling a PT clinic from 2 locations to over 160 — all through branding, data, and grassroots community engagement. Whether you're a solo PT or managing a growing team, Kayla offers actionable insights on building trust, driving referrals, and using patient data to make smarter decisions.


🔖 KEY TOPICS:

Patient relationships as marketing fuel

Using EMR as a CRM

Referral partnerships that work

Why Instagram wins for local PTs

Why grassroots still beats Google Ads

Real-life examples from JAG’s journey

⏱️ CHAPTERS:
00:00 Intro: Kayla’s marketing journey
02:17 How to be a resource for your community
06:55 Pickleball, radio, & memorable campaigns
11:00 Choosing partnerships that align
15:40 What data tells us about patients
20:50 Referral outreach that isn’t “salesy”
24:44 The biggest mistake small PT clinics make
28:55 Tactical grassroots growth ideas
33:00 Game Time: Kayla’s real-world marketing takes

Facebook:   / jagonephysicaltherapy  
Instagram:   / kjeannnn  
Website: jagpt.com
Youtube:    / @jag_physicaltherapy  


Subscribe to the podcast here: https://linktr.ee/ptpintcast
Website: www.ptpintcast.com
Socials: https://linktr.ee/ptpintcast


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