Скачать или смотреть Mae Karwowski: How Obviously Scaled and Timed the Perfect Exit

Host Michael Sonnenfeldt kicks off Season 2 with creator economy pioneer Mae Karwowski, Founder and CEO of Obviously, a leading influencer marketing agency working with global brands including Amazon, Ford, Ulta Beauty, and Coca-Cola. Mae built Obviously before influencer marketing became mainstream, helping define how brands partner with creators at scale across platforms like Instagram, TikTok, and YouTube.

In 2023, Mae led Obviously through a successful acquisition by WPP, one of the world’s largest advertising and marketing companies, and continues to serve as CEO today. She shares practical insights on entrepreneurship, scaling a founder-led business, and knowing when to sell a company. Key topics include influencer marketing strategy, pricing in emerging industries, founder partnerships, mentorship, leadership after acquisition, and balancing high-growth leadership with family, motherhood, and long-term purpose.

Mentioned:
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TIGER 21 ⁠ is the premier peer membership organization for ultra-successful entrepreneurs, investors, and executives. Through confidential forums and shared experience, members gain perspective on wealth, leadership, and life beyond success.

The Hard Thing About Hard Things — Ben Horowitz

Mae's favorite perfume —1969 by Histoire de Parfums and Issara by Dusita

Follow and Connect:
Mae Karwowski | ⁠https://www.maekarwowski.com/
Michael Sonnenfeldt | ⁠https://www.linkedin.com/in/michael-sonnen... | [email protected]
NEXT with Michael Sonnenfeldt Podcast | ⁠www.muus.com/podcast