Скачать или смотреть Inside Crystel: Building Jordan’s Next Generation of Digital & BPO Talent

Crystel, founded by Zeena Majali in 2007, has grown into one of Jordan’s leading BPO companies, shaping the country’s customer experience, digital transformation, and back-office service landscape. In this interview, Zeena shares how Crystel expanded from a small operation in Amman to a company serving clients nationwide with branches in Amman, Karak, and Aqaba.

Zeena reflects on the strength of Jordan’s talent pool, the fluency in Arabic and English, and the supportive environment created by government incentives and a rapidly developing tech infrastructure. Majali also highlights Crystel’s investment in youth training and the remarkable success of their Karak branch, which is operated entirely by women.

The journey of Crystel represents the growing momentum of Jordan’s digital economy. At Jordan Source, we are committed to highlighting these stories and showcasing the people and companies driving innovation and opportunity across the country.

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