Looking for how to design good error messages that are clear, humane, and practical? In this talk, Vitaly Friedman unpacks the root problem of bad error messages: they’re written by many people at different times, with mixed goals, guidelines, and tones. He shows how this chaos leads to error messages design that feels generic, abrupt, overfamiliar, or packed with jargon, and why that inconsistency breaks trust and hurts conversion across the entire user journey.
Through real-world patterns and examples of bad error messages, Vitaly explains the problem with error messages that say nothing useful, blame the user or a third party, hide in tooltips or toasts, arrive too late, or risk data loss. He covers types of poor error messages, from vague “Something went wrong” catch-alls to walls of text without an error code, and contrasts them with types of good error messages that state what happened, why it happened, offer reassurance, provide a way out, and give clear steps to fix it. You’ll learn designing better error messages that are findable during input, readable with an icon and accessible text, consistent in tone, and helpful to support teams.
If you work in ux design, product, or engineering, this session maps the path from badly-designed error messages to robust error messages ux. Vitaly shares how to avoid bad error messages by aligning voice, timing, and ownership across teams, and by treating messages as part of the product lifecycle rather than an afterthought. Expect practical guidance, grounded in interaction design foundation principles familiar to the IxDF community, on how to write, test, and maintain copy that reduces friction and keeps users moving.
By the end, you’ll recognize bad error messages on sight, spot the early signals that create poor error messages, and apply a simple checklist to produce designing better error messages that are honest, specific, and actionable—so users know what went wrong, what to do next, and how to recover fast.
🔗 Learn more about How to Design Better Error Messages UX in the webinar with Vitaly Friedman, Senior UX Consultant, European Parliament, and Creative Lead, Smashing Magazine:
https://ixdf.io/how-to-design-better-...
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