Скачать или смотреть Marketing a hit TV series with Sky

0:00 The Challenge of Marketing TV in a Fragmented World
1:41 From Three Channels to Streaming: How Audiences Have Changed
3:05 Creating Shared Experiences Without Live TV Moments
5:51 Social Media: From Competitor to Collaborator
7:58 Power of Behind the Scenes and Companion Content
10:00 Experiential Stunts: The Sweet Pea Waterloo Gazette Example
11:26 Using Music and Title Tracks to Build a Show’s Brand
13:08 Where It All Starts: The Show Playbook and Global Strategy
16:30 Treating Every Show Like Its Own Brand
18:15 Go to Market Campaigns, Creative Platforms and “Ambition Sessions”
20:13 Launching Global TV Brands and Working with International Partners
21:46 Red Carpets, Premieres and the Return of Big Physical Events
23:29 Measuring Success: Views, Talkability and Social Sentiment
25:43 Keeping Campaigns Fresh: Innovation, Trends and Fan Insight
28:36 Fandom as a Strategic Asset: Keeping Fans Warm Between Seasons
29:46 Why Sky Invests in Originals and How They Attract New Customers
30:43 Career Advice: Loving Content and Understanding Culture
32:48 Final Thoughts and Where to Learn More

In this audio-only episode of the CIM Marketing Podcast, we sit down with Lucy Johnstone, entertainment marketing director at Sky & NOW TV, and Tim Yaw Struthers, head of original brands at Sky, to discover how to successfully market a hit TV series.

Our expert guests explain how Sky turns great shows into their own brands, from early strategic ‘show playbooks’ to global campaigns. They talk through the innovative strategies they use to connect with audiences, create shared experiences and build fandoms using social media, experiential stunts and behind-the-scenes content.

This podcast will:
• Explore how Sky creates winning marketing campaigns for its shows
• Reveal how Sky leverages third-party media to create shared audience experiences
• Look at how innovation pairs with traditional red‑carpet moments in the Sky marketing mix

Whether you work in entertainment, brand marketing, or are simply curious how today’s biggest TV hits break through the noise, this episode gives you an inside look at the process, from first green light to global launch and beyond.

Want to know more? Check out the CIM Content hub now for all things marketing: https://www.cim.co.uk/content-insights/

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