Unlocking Growth: Recommending Sales Orders

In today's fiercely competitive Consumer Packaged Goods (CPG) landscape, the ability to place the right products in the right stores at precisely the right time is not just an advantage – it is a necessity. For CPG companies, this alignment between product availability and demand is crucial for success.

In this recorded webcast Thorogood Data and AI Consultants Andrew Kennedy and Sanjay Sajeevan demonstrate how CPG companies can achieve this alignment by recommending appropriate orders for each retailer, ensuring a mutually beneficial relationship between manufacturers and retailers.

Recommending sales orders goes beyond simple product placement – it is about understanding customer demand, forecasting accurately, and optimizing product ranges to align to consumer needs and reduce out-of-stock incidents. By leveraging a combination of forecasting and product-recommendation techniques, CPG companies can ensure their products are not only available but also relevant to each retail environment. Alongside enhanced sales performance, this strategy strengthens retailer-manufacturer relationships through shared success.