Скачать или смотреть The Marketing Machine Powering HAIRtamin

Lilly Ghalichi and Leyla Milani-Khoshbin are the cofounders of vegan hair care and supplement brand HAIRtamin, and influencers with millions of Instagram followers between them. 


HAIRtamin's ecomm metrics are impressive: 145% YOY growth, 0.2% product return rate, 69% customer retention rate and more than 5,000 5-star reviews! Check out their product pages and email flows, compare with yours, and see where you're falling short.


The business is 81% DTC, 6% subscriptions and 13% wholesale.


LINKS: 


• Register for our TikTok Strategy Sprint Workshop (https://momence.com/s/916584) : https://momence.com/s/916584 

• Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know:  (http://www.femalefounderworld.beehiiv...) www.femalefounderworld.beehiiv.com (http://www.femalefounderworld.beehiiv...)

• www.hairtamin.com 

• Say hi to Jasmine on Instagram: @jasminegarnsworthy (  / jasminegarnsworthy  )


SHOWNOTES:


01:00 Using personal experience to come up with a business idea 


08:50 Three factors for a successful ecomm brand


11:20 Hairtamin’s influencer marketing strategy 


17:50 Product page tips


21:00 Where to look for ecomm inspiration


22:50 Business ideas