AT&T Logo History

AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas.[⁵] It is the world's third-largest telecommunications company by revenue and the third-largest provider of mobile telephone services in the U.S. [⁶][⁷] As of 2023, AT&T was ranked 13th on the Fortune 500 rankings of the largest United States corporations, with revenues of $120.7 billion. [⁸]
During most of the 20th century, AT&T had a monopoly on phone service in the United States. The company began its history as the American Distrito Telegraph Company, formed in St. Louis in 1878. [⁹] After expanding services to Arkansas, Kansas, Oklahoma and Texas through a series of mergers, It became Southwestern Bell Telephone Company. [¹⁰] The latter was a successor of the original Bell Telephone Company founded by Alexander Graham Bell in 1877. [¹¹][¹²] The American Bell Telephone Company formed the American Telephone and Telegraph Company (AT&T) subsidiary in 1885. [¹³] In 1899, AT&T became the parent company after the American Bell Telephone Company sold its assets to its subsidiary. [¹⁴] The company was rebranded as AT&T Corp. in 1994. [¹⁵] The 1982 United States v. AT&T antitrust lawsuit resulted in the divestiture of AT&T's ("Ma Bell") local operating subsidiaries[¹⁶] which were grouped into seven [¹⁷] Regional Bell Operating Companies (RBOCs), commonly referred to as "Baby Bells", resulting in seven independent companies,[¹⁷] including Southwestern Bell Corporation (SBC). [¹⁸] The latter changed its name to SBC Communications Inc. in 1995.[¹⁹]
In 2005, SBC purchased its former parent AT&T Corp. and took on the latter's branding, history, and stock trading symbol, as well as a version of its iconic logo. The merged entity, naming itself AT&T Inc., launched on December 30, 2005. [²⁰] The newly merged and renamed AT&T Inc. acquired BellSouth Corporation in 2006, the last independent Baby Bell company, making BellSouth and SBC (AT&T Inc.)'s formerly joint venture Cingular Wireless (which had itself acquired AT&T Wireless in 2004) a wholly owned subsidiary of AT&T Inc. Cingular was the rebranded as AT&T Mobility. AT&T Inc. also acquired Time Warner in 2016, [²¹][²²] with the proposed merged confirmed on June 12, 2018[²³] and the aim of making AT&T Inc. the largest and controlling shareholder of Time Warner, which it then rebranded as WarnerMedia in 2018. The company later withdrew its equity stake in WarnerMedia in 2022 and merged it with Discovery, Inc. to create Warner Bros. Discovery, divesting itself of its media arm.
The current AT&T reconstitutes much of the former Bell System, and includes four of the seven "Baby Bells" along with the original AT&T Corp., including the long-distance division.[24]


Bell of Pennsylvania
C&P Telephone
Ohio Bell
New England Telephone
New Jersey Bell
Indiana Bell
Southern New England Telephone
Pacific Telephone
Michigan Bell
Pacific Northwest Bell
Southern Bell
Nevada Bell
South Central Bell
New York Telephone
Mountain Bell
Cincinnati Bell
Wisconsin Telephone
Northwestern Bell
Illinois Bell
Diamond State Telephone
Southwestern Bell
Western Electric
Bell Labs
Long Lines
AT&T
Bell System


Slogans
(1966-1969)
Western Electric (Manufacturing & Supply Unit of the Bell System)
(1969-1982)
The system is the solution.
Long Distances is the next best thing to being there.
Be Choosey
The knowledge business
Reach out and touch someone (Bell System)
AT&T
(1983-2005)
Reach out and touch someone (AT&T)
AT&T (The right choice)
AT&T (Your True Choice)
AT&T It's all within your reach
AT&T One rate
AT&T 00 Info
Boundless
AT&T (Your World. Close at Hand.)
AT&T Talk is good
(2005-2015)
The New AT&T Your World. Delivered.
AT&T (Your world. Delivered.)
Cingular is now The New AT&T
More Bars in More Places
Rethink Possible (2010-2014)
Mobilizing Your World (2014-2015)
(2015-present)
Mobilizing Your World (2015-2016)
Directv Internet Wireless (2016-2017)
Our thing
Connecting Changes Everything (2023)


AT&T (American Telephone and Telegraph Company)

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As was Bell System

Boundless
(2001-2002)
Armor
Balloon
Clay
Crayon
Eyeball
Gusher
Lava
Popcorn
Pushpin
Saturn
Spool
Stripped
Train
Utilities

Rethink Possible (2010-2014)
2010 version
2010 version (2)
2011 version
2012 version
2013 version
2013 version (2)
2013 version (3)
2013 version (4)
2013 version (5)
2014 version
2014 version (2)
2014 version (3)

Mobilizing Your World (2014-2018)
Spanish version (1)
Spanish version (2) MOVILIZANDO TU MUNDO.
Spanish version (3)

Directv Internet Wireless

Spanish version, but this time, "WIRELESS" has been replaced with "MÓVIL"

Connecting Changes Everything (2023-present)


Bell Telephone Company


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