How to Apply for Google for Nonprofits in 2024 | Nonprofit Marketing

Today, I will walk you through applying for Google for Nonprofits in 2024, including what's new and how to apply. But before we dive in, make sure to like and subscribe to the channel. It helps me create more great content for you!

First, there has been a significant change in the application process. Previously, applications for Google for Nonprofits were handled through TechSoup. However, Percent has taken over the verification process. This change aims to address the issues that TechSoup had, such as long approval times and fraud.

So, how do you apply for Google for Nonprofits through Percent? The process is quite simple. Visit the Google for Nonprofits website, complete the application form, and upload the required documents to Percent. Percent uses AI for faster verification, typically taking 2 to 5 days compared to TechSoup’s 2 to 14 days.

Once you're approved, you’ll have access to several benefits. Google Ad Grants provide up to $10,000 per month in ad credits. Google Workspace offers free access for nonprofits, including branded emails and up to 1TB of storage. You can also use Google Maps for free for nonprofit purposes. Additionally, YouTube for Nonprofits includes features like YouTube fundraising.

Feel free to reach out if you have any questions or need help with your application. My calendar link is

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