DECODING A&R's Criteria for SUCCESS

Join us in, 'Decoding A&R's Criteria for Success' as we dive into the evolving world of A&R with Preston Rodie, Manager of A&R at Sire Records. Explore how 360 deals have broadened definitions of success and discover the factors that influence whether labels stay with an artist whose debut didn’t quite break through. Preston shares invaluable insights on how streaming has changed the game, the importance of an artist’s personal narrative, and what it takes to find and develop talent today. 🌟 #ARJourney #MusicIndustry #SireRecords

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⏰ TIMECODES ⏰
0:00 Intro
0:48 What's changed in A&R?
2:08 Is artist narrative part of development?
3:24 How do you find talent today?
5:13 Do artists need more development before labels sign them?
7:48 How have 360 deals impacted what you look for?
10:07 Non-creative traits you seek in artists?
12:00 Importance of an artist's team?
13:02 Metrics for long-term artist investment?
14:46 Qualities of a great A&R executive?
15:51 Advice for artists
17:37 Question of the Day



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To learn more about Preston Rodie visit:
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Video Credits
Produced & Created By: Ritch Esra & Eric Knight
Directed by: Eric Knight
Edited By: Zane Miller
Cameras: Marco Materassi
Audio: Zane Miller & Eric Knight
Production Asst: Samantha Tigard
Transcripts: Michael Pittman
MUBUTV Logo VFX: Maddie Hong

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This video is about:
Decoding A&R's Criteria for Success, Preston Rodie, Sire Records, a&r music industry, artist and repertoire interview, finding music talent, New Music Discovery, music marketing, Music Label A&R Process, a&r record label, a&r music, a&r music business, a&r interview, how to get signed by a record label, how to get signed, how to get a record deal, a&r songs, music a&r, record label a&r, music business advice, music marketing strategies, mubutv, music business, music industry, ritch esra, eric knight

Preston Rodie, a former A&R Executive at Sire Records, recently shared his insights during an artist and repertoire interview with MUBUTV. He discusses the intricacies of the A&R music industry, focusing on how to get signed by a record label and the criteria for success in finding music talent. Rodie emphasized the importance of new music discovery and effective music marketing strategies in the competitive landscape of the music business. He also detailed the Music Label A&R process, highlighting how A&R professionals evaluate songs and artist potential. Ritch Esra and Eric Knight, leading experts in the music industry, echoed Rodie's sentiments, providing valuable music business advice on how to secure a record deal. For aspiring artists, understanding the music A&R dynamics and engaging with A&R record labels are crucial steps toward achieving success in the music industry.