Скачать или смотреть Stop WASTING Your Meta Ad Budget on This Common 'Learning Phase' Mistake

Is your Meta ad budget being wasted in the dreaded "learning phase"? You might be sabotaging your ROI without even realising it.

In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals how a children's Shopify store was hemorrhaging money - by making a common but costly Meta ads mistake.

After auditing their $30,000 monthly ad spend, Luke discovered that 75-82% of their budget was stuck in the learning phase. This was preventing Facebook's algorithm from ever optimising properly.

Join Luke as he shares exactly how to check your own learning phase percentage, why campaign fragmentation is killing performance, and the simple fix that could dramatically improve your ROAS.

Key Points

00:00:00 Learning phase when spending $5000+ monthly
00:01:49 Fragmentation prevents Meta from finding likely purchasers
00:02:36 Dedicated remarketing campaigns
00:03:00 Check Ads Manager
00:03:44 Lower cost per purchase
00:04:01 Contact if you need help

Whether you're spending $5,000 or $50,000 monthly on Meta ads - this episode provides the crucial account structure insights you need to stop wasting budget and start maximising your return on ad spend.

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Luke Smith, is the Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

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