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Joanna Lord is CMO at ClassPass. She leads the marketing team that has booked 35 million classes to date, revolutionizing the fitness class industry. Joanna mentors start-ups for TechStars, NEXT, UP Global, and Startup Weekend. She contributes to Entrepreneur.com and MarketingLand.com and was previously VP of Marketing at Porch, a leading consumer marketplace for homeowners, and CMO of BigDoor, an enterprise software solution serving companies like Starbucks, CBS, and the NFL.