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Learn more about lead conversion here: https://jurisdigital.com/tracking-con...

Conrad Saam: Conversions, right? You can have all the traffic in the world that you want. Are they calling you? Are they filling out a form? Are they integrating with texts, right? Are they texting you? Are they interacting with your chat? So those, even though some of the dynamic call tracking may go through a third party like CallRail, you can take that data and put it back into Google analytics. So now you have an understanding, not just how much traffic I've got on my site, but is that traffic actually turning into inbound inquiries for me?