Trends in B2B marketing technology in 2021 - Alex Price, Founder 93Digital and FINITE

Source:
https://www.podbean.com/eau/pb-7ahsg-...

In this episode, we discuss the trends that Alex Price identified in the research that he has done with his company 93X. Besides being the owner of a UK-based agency, he is also the founder of the FINITE community, a platform specifically for B2B marketers worldwide.
Alex has a load of experience in the B2B marketing-field and explains some differences to B2C and explains why marketers should join FINITE.
Things we discuss and were mentioned in the research:
Trends in martech
The growing role of data
The changing role of marketers and a look into the future
Trends in outsourcing
A link to the mentioned report: https://93x.agency/b2b-technology-mar...
LinkedIn Alex Price:   /    
Website FINITE Community for B2B marketers: https://finite.community/ 
Website 93Digital: https://93digital.co.uk/ 
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