Research Is EASY If You Do “THIS” - The Secret to Copywriting Research

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“How do professional copywriters do research?”

“What do I even research for my copy?”

“How much research is enough?”

We get questions everyday about how to do research for copywriting gigs, so this episode of Copy That! is is dedicated to the research process. Some of the things we say are so controversial that we may have attracted the attention of one the world’s best (and most evil) email copywriters…

Tune in to find out:

The 4 Types of Research You Should Be Doing
How to Know WHAT to Research
The Simple Trick to Make Clients Give You Info Worth Using
How to Make Other People Do Your Customer Research… For Free
When You SHOULDN’T Do Research
Embarrassing Research “Hacks” We Actually Use

DO NOT Go Learn How to Write Awesome Emails From Daniel Throssell, and NEVER go to www.persuasivepage.com

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Catch us live on Twitch the first Monday of every month (and usually every Wednesday) on   / thecopythatshow  

Copy That! is hosted by Alex Myatt, Rod SatterwhiteSean MacIntyre, and Lindsey Hough.

0:00 Intro: "How do I do a copywriting research? A one unit of copy research?"
1:57 Alex says, "Start your research with the product you've been hired to write for," and explains how he does that by focusing on problems in the market.
5:03 Sean says, "The first step for doing research is understanding to whom you're writing," like a giant nerd.
6:25 Some Australian jerk takes over our feed and KIDNAPS Luke (and gives some good tips for doing market research in the process)
10:02 The importance of talking to your clients and asking them the right questions before starting a project
13:33 The importance of listening to the people you're selling to in the places where they are
15:14 How e-commerce is different from financial, why research is important before undertaking any e-comm venture, and how to get customer info (directly and indirectly)
22:00 Luke makes a triumphant escape from Australia
23:00 How much research should you do, depending on how much you're getting paid (and the mistakes many freelancers make when researching content)
28:42 Where weird "lateral" hooks, unique positioning, and new "big ideas" can come from... and how they can inform your copy
33:24 Rod shares his secret research weapon for getting to know markets and audiences using the darkest, dankest part of the Internet's Id
33:24 Rod shares his secret research tactic for getting to know markets and audiences using the darkest, dankest part of the Internet's Id...
34:50 Alex shares his "gray hat" tactics for getting VoC (voice of customer) research from customers themselves...
36:59 Sean shares his tactic for pilfering selling points and angles from salespeople...
39:08 Luke shares how he "swipes" research from competitors' pages...
39:49 The boys bumble their way through a plug for patreon.com/thecopythatshow, as usual
41:43 Outro (if you're reading this, I hope you're doing well and that you have a great week)

#copythatshow #copythatshorts #copywriting #copywritingtutorial #marketing #marketingtips #entrepreneurship #freelancing #freelance #salescopywriting #freelancewriting #contentmarketing #salestraining #salescopy #digitalmarketing #copywritingtips #learncopywriting #learncopywritingsecrets #learncopywritingskills #copywritingforbeginners #writing

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Want to score clients and close more gigs? Watch our DEFINITIVE Guide to Selling Your Services As a Copywriter:    • How to Sell Your Copywriting Services...  
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