How S Group Used Advanced Analytics For Assortment Planning Success

In 2023, S Group, Finland's leading grocery retailer, achieved an impressive market share of 48.3%. SOK, the central organization behind S Group, embarked on a program leveraging #artificialintelligence (AI) and advanced analytics to optimize S Group's assortment of 25,000 products across its various store formats.

Discover how this transition to an AI-driven, customer-centric, and data-driven approach, which required significant time, effort, and organizational skills, served as a lesson in change management and teamwork. 




Oliver Wyman is a global leader in management consulting. With offices in more than 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Oliver Wyman is a business of Marsh McLennan.


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