2024 Church Growth Blueprint: how to brand your church's next steps so people take action

As we journey through the exciting path of church growth, our main marketing objective is to share how our church is a solution to a problem that people have. We've noticed that getting the word out about the fantastic benefits of our church is a bit like solving a puzzle, but we're up for the challenge!

See the full blog article here:
https://churchbrandguide.com/church-g...

Below is a formula we use to help churches position themselves as a helpful guide. The trick is for the church to present themselves as a solutions to the problems people face in their community.

This formula positions the church as a guide to help people become the hero of their stories. Here is part one of the formula. People are seeking a solution that addresses these 4 fundamental needs:

• A source of hope
• A genuine sense of belonging
• Opportunities for personal growth
• Avenues to make a meaningful impact

As we position our church as a solution to these four concerns that all people share, it becomes crucial to articulate a clear and compelling call to action. The call to action is a specific place people can go to find the solution. It starts to look like this:

• Hope = Worship Service
• Belonging = Small Groups or Sunday School
• Growth = Discipleship Track
• Impact = Serving on a Team

This formula communicates your church's next step in a way that is simple and clear. It communicates why we have these areas of ministry within the church. The brand of the church becomes about meeting the needs of our audience and not about our church programs.

By outlining how our church addresses these four problems, we not only provide a roadmap for spiritual seekers but also foster a deeper connection with those already within our community. Consistency in language is pivotal; it ensures a cohesive narrative that resonates with both newcomers and existing members.

You need a strategy to uniquely convey how your church meets these needs, creating a space where all individuals can find hope, community, growth, and the means to make a difference.

-------

Website
churchbrandguide.com

Resources
Free church branding checklist: https://checklist.churchbrandguide.com/
Podcast & blog: https://churchbrandguide.com/blog/

Connect with me:
Youtube channel:    / @churchbrandguide  
Schedule a call: https://churchbrandguide.com/contact-us/
Email me: [email protected]

People judge a book by its cover and decide if they will come to your church based on what they see. You have to get your brand right, so you can bridge the gap between who you are and those you pursue.

Here's the problem, you are a minister, not a brand specialist. You need a guide to help you get this right because it matters too much to have it wrong.

Logo Design
A great logo is an essential part of a brand because it is the thing that is seen the most. The design needs to be simple so it is sticky. In the course, I'll show you how to get the proper logo.

Website
The church website is the front door that people will visit first, so it needs to have a focused design for the user checking out the church for the first time.

Churches that clarify their message and build a healthy brand are the ones that thrive in their community.

Branding is about how people perceive you.
You cannot tell people what your brand is; they tell you what your brand is. All we can do is be intentional to present ourselves in a way that aligns with our mission.

What people understand quickly is what they will buy into.
When a church gets its brand right, they see new guests coming regularly, and they choose to join the church.

At Church Brand Guide, you'll get coaching AND get your brand visuals created right with your logo, website, and facility signs.

Schedule a call: https://churchbrandguide.com/contact-us/