Скачать или смотреть REALITIES OF SCALING A PRODUCT-BASED BUSINESS | With Nicholas Norman | The Great Business Stories

In this episode, Nick Norman, founder of Polar Protector, shares how a simple problem sparked a fast-growing business. After struggling to find a proper cover for his own stock tank, Nick created a prototype that quickly took off—selling over 30,000 units in just 24 months. Stock tanks, once mainly for livestock, have found new life as cold plunges and raised garden beds, and Polar Protector is leading the way in this emerging niche.
Nick discusses the realities of scaling a product-based business, from navigating Amazon competition and copycat sellers to managing logistics, warehousing, and retailer education. He emphasizes the importance of persistence, smart execution, and limiting product launches to stay focused on quality and demand.
Listeners will also hear about the company’s expansion strategy, including potential partnerships with stock tank manufacturers and innovations like custom-printed neoprene sleeves for events and ranches. Nick offers candid advice for aspiring entrepreneurs—highlighting the need for resilience, effective time management, and embracing the challenges of growth.
This episode is a must-listen for anyone interested in entrepreneurship, e-commerce, or turning everyday problems into thriving business opportunities.  You can reach Nick at Polar Protector Stock Tank Covers


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