I Made Pureology $100K MORE By Changing ONE Image (PickFu + Canva Tutorial)

In this hands-on walkthrough, I take you behind the scenes as I optimize Pureology's Amazon main image using my proven testing framework on PickFu.

Watch as I break down my complete testing strategy, starting with competitor analysis where I pit Pureology against major brands like Olaplex and Purador to understand what's working in the premium shampoo space. Using PickFu's targeting capabilities, I gather insights specifically from female Amazon Prime members - the core demographic for these products.

I then dive into Canva to create an enhanced version of Pureology's main image, incorporating lavender visuals to highlight the scent profile and experimenting with product presentation. But I don't just guess - I validate every change through multiple types of tests:

1. Competitor Analysis Test - Understanding how Pureology's current image stacks up against other premium brands
2. Main Image Iteration Test - Testing the original vs my enhanced version with added visual elements
3. Click Test - Mapping exactly where customers click when they see these products in search results

Throughout the process, I show you how to interpret the data, make strategic adjustments, and ultimately create a main image that better communicates product benefits while maintaining brand premium positioning.

Want to replicate my exact testing workflow for your own Amazon listings? Check out our comprehensive Main Image Playbook here: https://www.pickfu.com/amazon-main-im...