What is B2B Contact Data & How To Use It?

Do you know how to find the right point of contact at an organization you're interested in?

And if you do, do you know how to do this on a large scale?

Let's say you want to put thousands of decision makers into your pipeline from companies all across the world to really drive your B2B revenue.

Well, investing in B2B context data might just be the solution you're looking for.

In short: B2B context data is any contact information about decision makers at organizations that you're interested in.

There are many, many different data attributes for this type of data and it can be helpful to know which specific ones you want when you're reaching out.

This can be building a profile so you know who to look for. So some of the attributes that you might need when you're searching are information on someone's position.

So that job title, the contact's seniority in the company and what department they're in the company.

Information about the company itself. So where the person works, which company is it? How big is the company? What's the industry is it in and what is revenue?

And then finally, information about the person you're actually contacting themselves, what's their name, what's their email, what's their phone number and anything like that.

Social media like LinkedIn, these are just some of the many examples of possible data attributes for B2B contacts.

With thousands of different vendors available on the market and millions invested into the potential collection methods, clearly B2B context is something of interest.

But why? And how can you make use of it?

Well, whether you're looking to drive leads, boost your sales or enrich your CRM systems. You're going to need some strong B2B contacts.

Marketers can use B2B contacts to create contact lists and to generate leads.

Sales teams can use it to boost their outbound sales.

And it can be used to enrich your existing CRM systems with more data.

Many managers also enrich their own data, say existing leads. So existing lists of, say, email addresses with intent data which can help better qualify the leads and also lead to them better converting.

Now, obviously, when it comes to everything in business, you want to get the biggest bang for your buck. Data quality for B2B context isn't just how accurate the data is. It's also the number of contacts that you're getting.

When you purchase data, you want to make sure that you get the largest amount of contacts possible, especially in the industry and the country that you're looking for.

You also want to make sure you get the right number of attributes. You need all the information available to be able to properly contact the person you're reaching out to.

This also means having country specific attributes like the formatting of names or the proper modes of address in different countries.

And finally, a delivery guarantee when you reach out to someone, you want to make sure that you actually reach them. Having freshen up today, information can increase the accuracy by between 5 and 10 percent. This can make all the difference when you're reaching out to a really potentially vital contact.