Скачать или смотреть Spotify's Audiobook Boom, Podcast Listener Growth, Prime Video Ads, & More

Here's what you need to know for today in the business of podcasting:

Apple’s New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre Bouvard (https://www.westwoodone.com/blog/2024...)
Triton Digital US Podcast Report 2023 (https://info.tritondigital.com/en/en/...)
Audiobooks Are Booming. Spotify Wants in on the Action by Alexandra Alter (https://www.nytimes.com/2024/01/29/bo...)
The Results Are In: Here’s What Americans Streamed in 2023 by John Koblin
Amazon rolls out ads on Prime Video by Jasmine Sheena (https://www.marketingbrew.com/stories...)

…as for the rest of the news: Ari Paparo interviews Spotify’s Per Sandell to discuss the company’s targeting and adtech (https://www.marketecture.tv/programs/...) , Linkfire announces Engaged Listeners metric for Apple Podcasts (https://www.linkfire.com/blog/apple-p...) , branded podcast production Pop by Pacific Content launches (https://pacific-content.com/pop/) , and MediaPost interviews Ad Results Media's Gretchen Smith about podcast advertising. (https://www.mediapost.com/publication...)