Targeted Ads: The Dark Side of Divulging Your Data

The rise of targeted advertising during the 21st century underlines how much our expectations of privacy have changed.

Nowadays, it’s not uncommon to feel like your in-person conversations are being listened into – especially when you find yourself bombarded with scarily specific adverts. You know, like that outdoor pizza oven you were discussing with your sister-in-law last weekend?

We’re quick to suspect the microphone we carry around in our pockets, but the reality is much more complicated than that - and far more alarming…

The terrifying truth is we so freely volunteer personal data about our tastes, movements and interactions to Facebook and the like, that we’ve made tapping our phones entirely unnecessary!

Find out how targeted ads work, and how to avoid them, in this explainer video from iluli by Mike Lamb – explaining the ideas and innovations changing our lives.

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Sources and Further Reading:

• Reply All: Is Facebook Spying on You? https://gimletmedia.com/shows/reply-a...
• Why phones that secretly listen to us are a myth: https://www.bbc.co.uk/news/technology...
• Why targeted Facebook ads are so weirdly personal (Adult Themes): https://vox.com/the-goods/2018/9/25/1...
• How Facebook Ad Tracking and Targeting Works: https://www.cnbc.com/2018/03/19/how-f...
• Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are by Seth Stephens-Davidowitz

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0:00 Introduction
0:26 Advertising vs privacy
1:07 How does the internet know?
1:49 Facebook and demographics
2:35 Location data
3:03 Social interactions
4:15 Taking control of our data
4:43 Conclusion