Market Share, Profits, or Both?! The Manager's Dream explained by Philip Daus

In this short video, Philip Daus presents on pricing for Market Share, Profits or Both. When executives want to achieve profit, revenue, and sales growth at the same time through their #pricing strategy, we call this the “Manager’s Dream”. In this video, Philip Daus shares some thoughts on why it is so difficult – albeit not impossible – to achieve the Manager’s Dream and what executives need to consider when developing their #growth #strategy. Let me know what you think in the comments below, and please tag a friend who would like to hear this.

Fun fact: The term Manager's Dream was coined in the 1990s by Robert Dolan, Professor at Harvard Business School, and Professor Hermann Simon, founder of Simon-Kucher & Partners.

Connect with Philip on LinkedIn:   / philipdaus