Скачать или смотреть This is Service Design Thinking by Marc Stickdorn: 6 Minute Summary

BOOK SUMMARY

TITLE - This is Service Design Thinking: Basics – Tools – Cases

AUTHOR - Marc Stickdorn


DESCRIPTION:
📖 Discover the emerging field of Service Design Thinking with this accessible guide. Assembled by 23 international authors and online contributors, it uses co-creative and user-centered approaches to illustrate the design of services. Perfect for beginners, students, and experienced design professionals alike. Blurring the lines between products and services, this is service design thinking.


TIMESTAMPS:
⌚ 00:00 Introduction
⌚ 01:06 Principles of Successful Service Design
⌚ 01:37 Inclusive Service Design
⌚ 02:40 Designing Memorable Customer Experience
⌚ 03:20 Stakeholder Maps: A Useful Tool for Complex Services
⌚ 04:18 The Power of Customer Journey Maps
⌚ 05:04 Final Recap



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