The Devaluation of Luxury Fashion (owning Gucci is not normal)

Today's video is about the luxury fashion industry, and how our perception of the value of brands like Gucci, Dior, Prada, Chanel & Hermes has changed as a result of multiple factors including counterfeits, exclusivity, vintage designer, the rise of premium streetwear and influencers. Enjoy!

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Timestamps:
00:00 - Intro
01:02 - What is a luxury brand?
03:41 - Why perceived value is important for designers
09:07 - The fast fashion-ification of luxury brands
14:18 - Resellers
18:12 - High quality counterfeits
23:54 - The rise of designer vintage
25:51 - Lack of sustainability
32:32 - Influencers normalising owning luxury
38:15 - Outro

Videos I used for research:
The luxury fashion industry is designed to keep you poor:    • The Luxury Fashion Industry Is Design...  
How designer brands keep you poor:    • How Designer Brands Keep You Poor  
HERMES MADE ME CRY...WHY I AM DONE WITH HERMES | Raw truthful experience long term customer:    • HERMES MADE ME CRY😢... WHY I AM DONE ...  

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