Скачать или смотреть Domino’s RIP Campaign - How a Fake Funeral Helped Domino’s Win the Pineapple Pizza War

#dominos #pizza #pineapplepizza #advertising #marketing #creative #Campaignsoftheworld #hawaiianpizza
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About Campaign:
The Domino's RIP campaign reversed declining sales through strategic humor and cultural insights. Facing falling sales and the global "pineapple on pizza" controversy, the brand announced Hawaiian pizza's RIP and combined it with Taiwanese funeral culture to plan a memorial service that triggered emotional resonance. The challenge was how to transform nostalgic emotions into action. Through creative participation from influencers and internet users, the campaign quickly expanded into a national phenomenon. Finally, with the “Relaunch IP” featuring local pineapples, it successfully reversed sales trends and won back consumer love.

Credits:-
Advertising Agency: Havas Taiwan
Chief Creative Officer: Fish Chen
Vice President: Daphne Yu
Senior Account Manager: Chara Chang
Account Executive: Sophie Chang
Creative Director: Sharon Lin
Associate Creative Director: Nipei Chen
Senior Copywriter: Sandra Tsai
Art Director: Sin Gu

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This video is about:
Campaigns of the World, Campaignsoftheworld, Creative Campaigns, Creative Ads, Advertising Ideas, Marketing Ideas, Creative Marketing, Ad agency, marketing campaigns, Domino’s RIP Campaign, Domino’s Marketing, Hawaiian Pizza, Pineapple On Pizza Controversy, Brand Revival, Declining Sales, Cultural Relevance In Marketing, Viral Marketing Campaign, Social Media Engagement, Influencer Marketing, Brand Loyalty, Marketing Success Story, Consumer Engagement, Product Relaunch, Creative Storytelling In Marketing.