Why do some campaigns become famous while others don’t? | D&AD Masterclass

What makes media and influencers want to share some campaigns over others? Jo Carr, Co-Founder and Chief Client Officer at Hope&Glory PR explains a few things brands can do to make their campaigns shareable.

D&AD’s Impactful PR: How to Embrace Earned Media Masterclass will help you learn strategies to maximise your brand’s fame. It covers the formula to create campaigns with talkability, taking inspiration from award-winning brands as well as the frameworks to and methodologies that ensure your creative ideas have PR at their very centre. More information and sign-ups here: https://www.dandad.org/en/d-ad-earned...

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