E43: Non-Obvious Strategies for Obtaining New Customers

Cash and Jordan break down the intricate world of marketing strategies through Cash's personal exploration in the beauty industry. Starting with a simple facial treatment, Cash unfolds a series of marketing revelations, from the importance of creating memorable customer experiences to the strategic use of freebies for customer retention and acquisition.

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E34: How I Invented a 9-Figure Beauty Product | Rea Ann Silva, Founder of Beautyblender - https://www.podpage.com/the-millionai...

Show Notes:
[0:00] Introduction
[1:00] Topic: Marketing Strategies to Obtain New Customers
[2:00] Cash shares his experience getting a facial
[6:00] Reasons to stop skipping hydration
[7:30] Strategic use of free products
[10:00] ‘Win back strategy’ examples
[13:30] Effective customer acquisition and retention methods
[21:00] Adapting to evolving consumer demands
[24:00] Importance of owner's free time to work on the business
[26:00] Making short-term sacrifices for bigger long-term payoffs


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