Consent Mode with Server-side Google Tag Manager (and Cookiebot)

Learn how to set up consent mode with cookiebot and server-side Google Tag Manager.
Get started with server-side tracking via Stape: https://leonkorteweg.nl/link/stape (affiliate)

In this video I’m going to show you how you can set up Consent Mode with server-side Google Tag Manager. I’ll use Cookiebot as consent management platform, but even if you use something different I believe this video will still be useful.

Links mentioned in the video:
Get Stape here: https://leonkorteweg.nl/link/stape (affiliate)
Get Cookiebot here: https://www.leonkorteweg.nl/link/cook... (affiliate)
Free cheatsheet: https://leonkorteweg.com/cheatsheet
All my server-side GTM tutorials:    • Server-side tracking with Google Tag ...  

Chapters:
0:00 Intro
0:19 Welcome
0:50 Previous tutorials: Set up server-side container and Google Analytics
1:44 Installing cookiebot
3:35 How to test your cookiebanner
8:00 Explaining delayed consent and the cookie_consent_update trigger
12:21 How consent mode in a server-side Google Tag Manager container
15:04 Importing consent state through the gcp parameter
20:59 Testing our server-side consent mode variables
22:42 Close

#googletagmanager #stape #digitalmarketing #digitalanalytics