American Heart Association, Life is Why Times Square Signs

Life is Why is the new anthem of the American Heart Association and American Stroke Association. Life is Why was developed to capture the momentum of our growing organization, the passion of our people, and to communicate our mission to one day realize a world free of heart disease and stroke.

A celebration of life, Life is Why offers a simple, yet powerful answer to the question of why we do what we do. Simply put, we want people to experience more of life's precious moments. To do that, we all must be healthy in heart and mind. Emphatic and emotional, Life Is Why is the messaging platform that best communicates our commitment to making a healthier, longer life possible for everyone.

Learn more at http://www.heart.org/lifeiswhy

www.google.com/+AmericanHeart
www.facebook.com/AmericanHeart
Twitter and Instagram: @American_Heart or #lifeiswhy