Customize Subscription Types in HubSpot for Email Campaigns

While HubSpot comes with two email subscription types right out of the gate ("Marketing Information" and "One on One"), you can easily add additional subscription types to better categorize your email messages.

What does that mean? With one generic "marketing" subscription type, people can basically choose to receive all of your emails or none of your emails. But if you categorize your emails into smaller buckets based on products/service offerings, industry, region, lifecycle stage, etc. you'll allow people to opt into the messages they most want to receive…and out of the ones they don't.

Need inspiration? Perhaps some users want critical customer alerts, but don't care for other marketing messages. Or maybe you have a group of prospects who would love to visit you at a trade show or other events, but wouldn't want to get your monthly newsletter. Instead of forcing a user to get all or none of your emails, let them pick and choose the types of emails they want to get from your organization.

In this video, your HubSpot Helper will review:
• why you should set up different subscription types
• how to create new email subscription types
• tips to decrease unsubscribe rates
• how to customize your "manage preferences" page
• GDPR-compliant methods to collect email opt-ins on forms

Curious about additional strategic considerations for your email subscription types? Take a peek at our guide and start building your own!

Download it here 👉 https://resources.kiwicreative.net/cu...

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🎦 About "Your HubSpot Helper"

Your HubSpot Helper is a YouTube series hosted by the HubSpot experts at Kiwi Creative with one goal: to help you understand how to use all the awesome tools within HubSpot!

Stay tuned for future videos that will dive deeper into HubSpot Marketing, Sales, Service, Operations and Content capabilities.

Have an idea for a future video topic? Drop a comment below and you just might see it added to this playlist in the near future.

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🥝 About Kiwi Creative

Kiwi Creative is digital marketing agency for B2B software and technology companies. We are:

• A long-time HubSpot Platinum Solutions Partner
• Leaders of the HubSpot User Group for B2B Technology USA
• Certified in HubSpot's Partner Scaled Onboarding program
• Hosts of the "Your HubSpot Helper" YouTube Series

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