Скачать или смотреть 2 Billion Dollar Supplements Market | Do Indians need it? | Three Market Leaders

Are you now weary of terms like "protein" and "supplements" because of the influx of information and greenwashing you see? Does your perception of a healthy snack align with "the whole truth?"

Join us on the podcast with Pranav Malhotra, the Founder of Trunativ; Samit Gupta, the founder of Neulife Nutrition; and Shashank Mehta, the Founder of The Whole Truth Foods, as we explore the supplements and healthy snacks industry.

This discussion deep dives into their inspirational journeys, underlying ideologies, and the challenges they've faced. It highlights the crucial importance of transparency and education for the Indian consumer regarding the factual aspects of health and nutrition.

More about what they've built:
trunativ.co
thewholetruthfoods.com
neulife.com

Listen to the full episode on

Youtube:    • 2 Billion Dollar Supplements Market | Do I...  
Spotify: https://open.spotify.com/episode/2zdT...
Apple podcast: https://podcasts.apple.com/in/podcast...
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CHAPTERS

0:00 Teaser
1:04 Introduction
2:31 Trunativ
3:59 Neulife
4:28 The Whole Truth
6:36 Why did the guests start their own brands?
14:41 Accidental entrepreneur
17:44 Metabolic Health
19:35 Keto Whey
21:35 Building a brand or a piggyback?
23:37 Founding father of the Nutrition industry
25:27 From Half Truth to The Whole Truth
30:15 Transformation Journey
34:55 Weight Loss Cycle
36:26 Home-cooked food vs. junk food
39:01 Blog to Brand
43:51 How large is the nutrition market?
1:05:27 Get married with your ambition
1:08:40 How to identify the right brand?
1:17:45 What is Healthy
1:21:21 What didn’t work for you?
1:28:28 Celebrity endorsement and aspirational brands
1:30:24 Search Engine Optimisation
1:34:10 What drives a consumer
1:38:10 New Product Development
1:45:48 Flavours of protein and D2C
2:01:45 Channels of distribution
2:15:06 Conclusion