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The e-detailing is the digital version of sales content, which becomes accessible using digital devices like- mobile phones, tablets, or laptops. As the HCPs are tech-savvy, they are quick to use smartphones, tablets, and the internet and find the interaction more interesting. What’s more? A large amount of time is wasted in preparation and waiting; it’s saved and leveraged to take the follow-ups. All in all, e-detailing allows the sales reps to virtually meet the HCPs and let them go through all the required material as effectively as they do during an in-person meeting.

The latest pandemic has forced all the pharma companies to join the e-detailing arms race, even those companies that are watching the electronic detailing concept from the sidelines. Post-crisis, the pharma companies are found to increase the investment in digital infrastructure and experimenting with new approaches to improve sales productivity.